Not really a surprise Internet advertising rebounded from the slump or that it hit a new record but there are some standout points in the report. The most striking to me is that Email marketing revenues not only fell off a cliff but that it represents just 1% of the market. That’s good news and I’m sure we all hope it falls further 🙂
The biggest growth surprise was Sponsorships which were up 88%. IAB didn’t start tracking mobile advertising until last year (umm, a bit slow on that one) so there is no YoY comparison. But in 2010 it is estimated to account for about $600 Million (plus or minus a few 10s of millions).
Visit Mashable for the full story and a link to the detailed report.